This is yet another sign of the long lost battle that is Digital Rights Management. Time and again people have found clever (and not so clever) hacks that enabled them to get what they want whether or not the companies want them to. The old adage goes:
If some one is smart enough to make it, some one is smart enough to break it.Companies can try all they want to restrict the flow of information, but with the widespread use of the Internet they might as well try to stop the universe (which incidentally is really really really big).
Cheers,
Steve